Tuesday 4 June 2013

OPI - Neon Revolution Press Release

OPI Announces Limited Edition Neon Revolution
For Bold Summer Looks
     OPI launches the Neon Revolution mini pack, featuring four limited edition neon
nail lacquers, a neon white base coat, and OPI Top Coat. These bright and bold
shades include vivid hues of yellow, orange, pink and blue. To use, apply color-intensifying white base, followed by two coats of neon lacquer. Finish with the included
Top Coat for a high-gloss finish.

     “Get ready for a Neon Revolution with these hot flourescent shades!” exclaims
Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “Ideal for summer,
this mini set includes everything needed to create fun, colorful looks. Wearing a vivid
yellow, orange, pink or blue hue on nails and toes is the perfect way to accessorize your
warm weather style and incorporate the neon trend.”

     In addition to neon white base and Top Coat, each Neon Revolution mini pack
includes:

Don’t Say It – Yellow It!
Make a statement in this spiked lemonade yellow.
The Time is Pow!
And the color is this fiery orange.
Pink Outside the Box
Wearing this hot pink is your best idea yet!
Blue it Out of Proportion
No I’m NOT overreacting...I can’t live without this cobalt blue!!

     Limited edition Neon Revolution mini sets will be available beginning July 2013
at professional salons and spas across Canada, for $24.95 CAN suggested retail for
each mini pack (includes all six products).

     For more information, please call 800-341-9999 or visit www.opi.com. Follow
OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

ABOUT OPI
As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavilypigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.

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